70% Marketing Spending Increase in 2008
Posted January 30, 2008
Filed under: 1 | Tags: ad spending, non-traditional marketing, social marketing |
Filed under: 1 | Tags: ad spending, non-traditional marketing, social marketing |
Sound unrealistic? Even as the markets fret about an impending recession, ad spending remains essentially flat, and many major consumer and B2B marketers’ project budget cuts, non-traditional marketing channels continue to thrive and encourage innovation. According to eMarketer, growth in Social Marketing is projected to top 70% in 2008. The challenge remains, as with the entire marketing mix, how to measure and manage an ever expanding portfolio of media investments. This requires shifting our media-centric approach to market planning to a customer-centric one.
This month’s webinar - February 15th at 1:00 p.m. – addresses this shift and outlines a process for your social marketing planning. Register using this link – https://concentricgroup.webex.com/mw0304l/mywebex/default.do?service=1&siteurl=concentricgroup&main_url=%2Fmc0705l%2Fe.do%3Fsiteurl%3Dconcentricgroup%26AT%3DMI%26EventID%3D94507467%26Host%3D95457e191e731e1803%26RG%3D1
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