Relationship Ad is a Winner
The recent post of a provocative video on Bringbackthelove.com (a WordPress blog) captures the the truth that few agencies seem ready to consider, let alone act on. Many client organizations are moving faster than their agency counterparts. They are looking past their traditional agencies to find resources that will help them better understand the changes customers are going through. They are looking at these customers through new lenses (not statistics and eyeballs) and meeting them in new places (on-line, at point of sale) and in new ways (peer-to-peer communities). There appears to be a desperate desire to find counselors, dare I say, technological shrinks, to help brands make more of their relationships and help create dialogs, rather than campaigns. Brands really are relationships and marketing is the conversation that deepens them.
Hi Michael,
I discovered your blog through the comment on bring the love back. Great stuff here!
I really love the concept of “technological shrink”: it would deserve a development and it even could be inspiring for the sequel of the video (the divorcing couple meeting a therapist)